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Turning Influence into Inspiration

Great leaders surround themselves with experts who make their jobs easier.

I specialize in developing influential content that inspires people to think and act. I also strive to gain media placements for my clients' newsworthy events and activities. I consider myself a full partner with clients. I won't take on a client if I can't deliver results. And let's face it: you don't want to pay for good intentions.

Accountability starts and ends with me. The services I perform are strategically rooted in reason and craft. I consider my efforts successful to the degree that my partners achieve the results that they have consulted with me to deliver.

I am a passionate advocate for my clients. Client expectations are unreasonable only to the degree that they are unfunded. Contact me to get started.



All businesses and non-profits have a reputation--what's yours?

 

Go online and search the name of your business or non-profit. Like it or not, your organization has a reputation. Take ownership of your reputation.

In an era when anyone with an Internet connection is a publisher, gaining and maintaining trust is the key for successful organizations.

Your company or non-profit will succeed to the degree that your organization becomes a trusted source of information. You become a trusted source by consistently delivering and publicizing credible and valuable news and information content about and for your audiences.

As a career journalist and now a PR professional, I specialize in forging credibility-based connections between my clients and their audiences. This is my unique value proposition to clients. Contact me to get started.

About The Kelley Group

In the fall of 2006, I created The Kelley Group to offer my communication talents as a writer, PR consultant and media relations expert. Following a highly-rewarding career of 27 years at one employer, I took a big risk and voluntarily left my position to fulfill a life's dream to create my own business. In 2011, I also created a video services company, kelleyeveritt.com, to help my clients tell great stories through video. My clients and I are successful together because we are partners who have built trust with one another. Trust is the difference maker.

About Chris Kelley

Drawing on experience and results gained as a writer, manager and executive in the newspaper, online and strategic communications industries for more than  30 years, I created The Kelley Group to spare clients the guesswork, mistakes and excessive cost many endure in learning to achieve success in the new economic climate all of us face.

At The Dallas Morning News, where I worked 27 years, I rose through the ranks, starting as a reporter and finishing my career as editor of news and operations of Belo Corp’s Dallas-based Web sites, among them DallasNews.com (2001-2006). I had the great pleasure of working in both the print and digital eras at The News, and joined my colleagues in winning several national journalism awards, among them the 2005 Online Convergence Award from the Associated Press Managing Editors and the 2004 Scripps-Howard Foundation Web Reporting Award.

In concert with sales and audience development executives, I helped develop content and user experience strategy plans for DallasNews.com that achieved approximately $28 million in revenue growth from 2001 to 2006—from $6 million to $34 million.

I also helped develop the second-most successful subscription-based newspaper website in the country, CowboysPlus.com, devoted to the NFL Dallas Cowboys. In addition, I served as executive producer of the DVD, JFK: Story Behind the Story, on the 40th anniversary of the JFK assassination (2003).

I am the author of a book I Was a Stranger, Hope for a Hidden World (Brown Books, 2008, which chronicles the life of Feliberto Pereira, a Cuban refugee and modern-day Mother Teresa working along the U.S.-Mexico boarder. I am a contributing author of Demographics: A Guide To Methods and Data Sources for Media, Business, and Government (Paradigm Publishers, 2006; .  I have also ghost-written a book for a client.

Education

Texas Christian University, Fort Worth, Texas; Bachelor of Arts in Journalism/History minor, 1981

Pulliam Journalism Fellowship, Indiana University-Purdue University Indianapolis, 1981

Professional Affiliations

Associated Press Managing Editors (APME)

Religion Communicators Council

The Freedom of Information Foundation of Texas

Writers Guild of Texas