Turning Influence into Inspiration

Great leaders surround themselves with experts who make their jobs easier.

I specialize in developing influential content that inspires people to think and act. I also strive to gain media placements for my clients' newsworthy events and activities. I consider myself a full partner with clients. I won't take on a client if I can't deliver results. And let's face it: you don't want to pay for good intentions.

Accountability starts and ends with me. The services I perform are strategically rooted in reason and craft. I consider my efforts successful to the degree that my partners achieve the results that they have consulted with me to deliver.

I am a passionate advocate for my clients. Client expectations are unreasonable only to the degree that they are unfunded. Contact me to get started.



All businesses and non-profits have a reputation--what's yours?

 

Go online and search the name of your business or non-profit. Like it or not, your organization has a reputation. Take ownership of your reputation.

In an era when anyone with an Internet connection is a publisher, gaining and maintaining trust is the key for successful organizations.

Your company or non-profit will succeed to the degree that your organization becomes a trusted source of information. You become a trusted source by consistently delivering and publicizing credible and valuable news and information content about and for your audiences.

As a career journalist and now a PR professional, I specialize in forging credibility-based connections between my clients and their audiences. This is my unique value proposition to clients. Contact me to get started.

 Results: The Score That Counts

These selected results reflect successful client partnerships. It takes a team to achieve these examples. It would be my pleasure to talk with you about how we might partner together. 

Media and public relations                       

As a daily reporter for 18 years, an executive producer for major multimedia projects, as a public relations director and principal, I intimately know and respect the media, and how it operates.

To view examples of media and public relations results, visit these links for clients:

SMU Hunt Institute for Engineering & Humanity

The Austonian

The Dallas Holocaust Museum


 

 

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Video documentaries and tributes

For an event or special program, a short video tribute or documentary speaks to the human soul in ways other communication pieces cannot. Videos prepared especially for the Internet are also a specialty. For a portfolio, please visit:

Kelley-everitt.com

Websites and social media

As a long-time website editor for a major daily newspaper, I know about audience engagement. From site design to content strategy to search engine results, I've done just about all of it. These are selected sites I've had the privelege of working on as a partner.

Trinity River Texas

Dallas Holocaust Museum

The Austonian Blog

North Texas Commission

Art and Seek

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Choose The Vest

Executive communications

Whether an op-ed column for the daily newspaper, posts on the corporate blog or a letter for the monthly newsletter, executives carry a greater responsibility for writing messages with clarity, precision and style.

Here are two recent examples for clients:

The Austin American Statesman

The Dallas Morning News

Crisis communications/online reputation

Every organization and individual is vulnerable to a crisis. A poor online reputation is bad for businesses and personally harmful. But organizations and individuals, with proper professional guidance, can proactively manage communications during a crisis and make rapid progress to reverse a poor onilne reputation. Client confidentialty prohibits disclosure of case studies, but as a seasoned communication professional, experienced with both the news media and search engine results, I deliver results when it comes to managing the thorny issues dealing with crisis communcations and online reputation.
 

Annual reports

Whether prepared for a business or a non-profit, annual reports are outstanding opportunities to showcase an institution and its people.

Dallas Holocaust Museum/Center for Education and Tolerance

Newsletters and brochures

Communication pieces require a significant investment in time, talent and cost. You want to make sure these pieces are read and not just distributed. I compose engaging newsletters, memorandums, proposals, and internal documents. I  help organizations and individuals find their “voice”--ensuring that it is credible, compelling and trustyworthy, so the audience is engaged.

Dallas Holocaust Museum/Center for Education and Tolerance

Fundraising

Whether marketing materials for a fundraising dinner, a letter of inquiry to a foundation, or a full-fledged grant proposal, careful positioning, messaging and context is crucial for fundrasing communication pieces. 

Southwest Good Samaritan Ministries

Full-length books and E-books

Every organization and every person has a story to tell. As the the writer and editor of memoirs and a multitude of newspaper profiles, I keenly grasps the entire creative process for biographical works. From the initial interview through editorial revisions, I will help compose a narrative worthy of your extraordinary tale. Or, perhaps you’re just looking for a writing coach or book shepherd. I will help you tell the story you are ready to write.

Demogrpahics: A Guide to Methods and Data Sources for Media, Business and Government

I was a Stranger: Hope for a Hidden World