Services
The Kelley Group (TKG Communications LLC) is a collaborative, client-focused, all-inclusive one-stop marketing and media communications firm. With more than 40 years of experience in the news, media relations, and content marketing communications industry, The Kelley Group partners with clients who have a story to tell and a difference to make – and need help with both. We begin with the end in mind by deeply listening and understanding the communication need, the problem(s) to solve, and—especially—the desired results that means we’ve achieved success.
We’re writers who tell great stories in all formats (video, digital, print)—stories with force, weight, and consequence. And humor. We are an unlikely professional pairing—a Baby Boomer and a Millennial—and we have a team of talented collaborators alongside us on call. We’re guided by principles of craft, servant-leadership, and places of the heart. We don’t take on clients. We partner with organizations and individuals on their terms to achieve results. We consult and collaborate with you about the best means to achieve the desired results, including theme lines, formats, deliverables, timeframes, and budget guidelines.
We are storytellers at heart
We turn your good stories into great stories by creating original content from your organization as short videos, news and feature articles, and profiles of difference-makers for distribution through your communication and social media channels. And, when warranted, we place your stories with media outlets using compelling news releases and media pitches, relying on trusted contacts and established relationships to get media coverage for your organization.
We turn good stories into great stories for your communication channels AND we get them media attention
As storytellers for the non-profit world, we focus on telling great stories in formats that reach your donors – whether expertly-crafted email marketing messages, blog posts, short professional videos, new or refreshed website content, or more robust approaches such as short-form TED-style talks, magazine inserts, or informative and compelling opinion pieces for newspapers and opinion outlets. If your organization wants to participate in the signature conversations of our times, let us help create your organization’s gift in message development – memorable and actionable messages that inform, educate and, appropriately, delightfully entertain. If you can think it, we can communicate it with grace and gravitas.
We specialize in masterful presentations that attract and motivate donors
As a daily active participant for decades working inside the media indusry, and with established connections with media outlets and individual reporters, clients of The Kelley Group are regular sources and expert story subjects in local, regional, and national media spotlights time and time again. Ask for our case studies.
Media Relations
In the media landscape of 2023, the most precious asset a non-profit owns is its reputation. Public perception is easily swayed by coverage placed in traditional media and social media. Non-profits must play a strong offense, in placing positive coverage in media outlets, nurturing relationships with media members, effectively communicating in interviews, and – most importantly – avoiding mistakes that damage reputation. New AI text tools hold much promise to elevate communication plans, posts, and performance, but they require careful consideration, training, and use. AI and image generators offer great promise, but they also require training in ethical and legal considerations. This is training provided by The Kelley Group.
Communication training: working with traditional media, AI text tools (i.e. ChatGPT, Jasper), ethical use of images and graphics
Nothing touches, intrigues, or delights non-profit audiences more than a well-crafted video that connects passion and philanthropic opportunity. We produce professional videos more cost-effectively and more cinematically than you ever thought possible. We have received great accolades for our social media videos, documentary-style tribute videos for in-person fundraising events (ie. lunches or dinners), animated explainer videos, or videos of program events.
Video Storytelling
Got an event coming up? Whether a small or large occasion, we’ve got the experience to work with your team to make your event creative, compelling, and memorable. From arranging the A/V to creating the visual content, from writing scripts to providing the VOG (“Voice of God” announcer), we’ll run your event smoothly and stress-free (or at least stress-minimum).
